Wow! Now, this new format that Twitter is announcing looks very exciting for both people who enjoy Twitter socially and those who use it for business. That, however is not the reason I am posting this. I want you to see the new way businesses are communicating. I don't know how Twitter labels this video, but one label can be Video News Release. News releases are a great way to not only reach reporters, but to reach buyers directly. Look at the simplicity of the video and imagine how you could use a similar format to launch your new product or service.