Entries in social marketing (5)
VIDEO: Toure Muhammad Offers Seven Simple Tips To Online Marketing & PR Success
Friday, July 8, 2011 at 1:20PM
Bean Soup Times tagged
marketing tips,
new media marketing,
publicity,
social marketing,
social media,
toure muhammad in
Black Business,
business development Social Media Marketing and PR Training Urges Business Owners to BE MEDIA
Thursday, October 14, 2010 at 9:49PM
Bean Soup Times tagged
media,
media outreach,
new media marketing,
social marketing,
social media in
business development

The above picture included myself and attendees and at my "New Media Marketing and P.R. Made Simple and Affordable" seminar. It was three hours high impact, low budget strategies that taught businesses how to use social media, news releases, blogs, online audio and video to wage a successful campaign.
Here's the situation. In the media, there is a marketing and PR war being waged by your competition for the hearts and minds of consumers in the media. We’ve been trying to compete with large corporations by either PAYING for expensive ads or BEGGING reporters to give us some ink or air time.
Overall, we lose time and money and the only thing we gain is frustration. During this seminar, we discussed how to harness the power of the internet to win.
If attendees remembered one thing from the session today, I hope they remember this. The internet is the great equalizer and the new rules of marketing and P.R. has completely changed the game in our favor.
We shared information on how to be the media by using social media, blogs, news releases, audio and video clips to wage successful marketing and P.R. campaigns.
It's quite simple. Yesterday, we had to use the media to get our message out, but today, we must be the media to get our message out.
We had some amazing people in the room. A physician, a two time Grammy winner, two authors, career coach, website (blog) designer, entrepreneur coach, spoken word artist and entrepreneur and me. :-)

Online Marketing and Publicity Made Simple and Affordable
Friday, October 1, 2010 at 4:51PM
Bean Soup Times tagged
new media marketing,
online marketing,
social marketing in
Black Business,
business development
Whether you offer products or a service, or you are an elected official or candidate hopeful, it’s time that you use online marketing and publicity strategies to build and maintain relationships to make money, get donors or votes.
If you need to move a message, you need simple online marketing and publicity strategies
THAT WORK!
I will provide strategies that can make you a "Media Personality" in 90 Days. . . giving you the power to influence your target audience to buy, donate or vote for you and your cause.
Here's the Secret. . .
Do you want to know the concept that will help you harness the power of cyberspace for your business?
I want to share the key to extracting the most important information from all the information out there in cyberspace so you can increase brand awareness, build credibility, and make money.
This is the most important concept. This new media, online environment we live in that includes blogs, social media networks and mobile messaging has put the power of media in the hands of business owners like never before.
Today, in the 21th Century, YOU can decide what is news and YOU can create content and advertisement around that news.
Today, Black-owned businesses can compete in the world market with anyone by understanding this simple idea. You must be the media.
I'll say it again. YOU MUST BE THE MEDIA!
I can help you do that. That's why I am offering a two-hour, live seminar that can create enormous benefits for you.
Be the Media. . .
I have spent years working in media, marketing and public relations and am eager to share some proven strategies that you can use to grow your business online. I want to give you the benefit of my knowledge which has helped me earn money online since 2002. Trust me, you want to be the media because:
- It builds credibility
- It increases brand awareness by reaching lots of people
- It's believeable
- It's cost effective (often free!)
- It prequalifies potential clients
- It's your right
- It makes you money
- You can do it yourself
- You can become a media personality
- It impresses funders, investors, employees, salesforce, and other stakeholders
- It helps develop leaders in your organization
I think you get the point. So, on October 13, 2010 from 6pm to 9pm I am offering an information packed, two-hour seminar on
New Media Marketing and P.R. Made Simple and Affordable
How to Use Social Media, News Releases, Blogs, Online Audio and Video to Wage a Successful Campaign to Reach Your Target Audience
This seminar will teach you how to have kobe steak public relations on a bean soup budget by revealing the new rules of online and offline public relations.
Here's who this seminar is for:
- Black business owners with a product or service
- Executive Directors of non profit
- Authors
- Performance Artists
- Filmmakers
- Elected Officials/Candidates
This seminar will give you real examples and tools and training to:
- Create new online revenue streams by getting people to buy your product or service
- Reveal the five top social media outlets to promote your business
- Breathe new life into those old press releases by making them search engine optimized (SEO)
- Get friends and family to promote your business
- Write articles related to your business by thinking like a reporter
- Reveal three things you must do to get Black people to buy or vote for you
Testimonials
Great information. I truly enjoyed this seminar and look forward to applying what I have learned to grow my men's clothing business online. Jonathan Dyer, business owner Chicago, IL
I use social media socially, but I wanted to see how I can effectively use it to build my business. Toure did a great job providing good tips and strategies for using online marketing and PR to help me launch my business. Zenzile Powell, entrepreneur Chicago, IL
For those who missed the workshop; I encourage you NOT to miss the next one. It will free your mind and have you creating completely OUTSIDE of the box! I started using some of the tools right away and man; when all the pieces come together to launch my business site, I'm going to have a ball! To be able to immediately implement new business strategies and marketing ideas is what ALL small businesses need to grow into large businesses! Moni Rashad, poet, singer, author
Great seminar! I truly learned much and intend to start using it to help grow my brand. Sharon McGhee, author Pocketbook Monologues
This was well worth the money. Thank you. Peggy Riggins
The most useful part of the training was the training on how to redefin my marketing strategy in the new millenium. Anonymous
The most useful part of the training was the information on how ot set up my social media presence and how it will increase my revenues. Anonymous












