by Toure Muhammad
CHICAGO—The buy Black movement is going high tech. Uniting the principles of economic development and business ownership espoused by greats such as the Honorable Marcus Garvey and the most Honorable Elijah Muhammad, a self-made multi-millionaire couple with a background in computer engineering are doing just that with a launch event being held in August which is national Buy Black month.
The Black Business Network, lead by power couple Delxino (pronounced Del-Zeeno) and Deborah Wilson de Briano is launching the Buy Black Movement Launch with a mega-seminar in Chicago, August 18, to continue another phase of a buy Black effort that has already attracted more than 40,000 Black people and sold more than 40,000 items from Black businesses to Black consumers.
People are driving in from Michigan and downstate Illinois and will be broadcast live via the internet outside of Illinois.
As a student of the Honorable Minister Louis Farrakhan, I am proud to be an advocate and participant in such an important event which in large part was inspired by the work the Million Man March. At this event, I will for the first time, provide a presentation discussing my new book, Chicago’s Self Made Black Business Pioneers. My book will be sold through the network as well.
This event is the latest stage in an incredible journey for this couple. In the early 90s, after being disappointed by corporate America, the couple, who had three degrees between them, wound up laid off, broke and homeless. Then, they met a millionaire in the network marketing industry—an industry started by the first Black millionaire, Madame CJ Walker. They were inspired, learned all they could and adapted the lessons for the Black community and three years from the day they met this guy, they were millionaires.
They went on to work even harder with the company and developed a team that attracted roughly 250,000 mostly Black sales people who in turn attracted three million customers and generated $100 million in sales for seven consecutive years.
“We were doing a million dollars in sales every three days,” said Delxino, who attended the Million Man March in 1995. After witnessing that event, he knew Black people could and would unite, he explained. Attending the Million Family March a few years later, Delxino had the chance to meet Min. Farrakhan.
During their work with that company, they learned two hard, but very valuable lessons. First, it’s great to earn lots of money, but if you are not the owner, you are only making a fraction of what the owners are making.
“At the end of the day, working at a white company, producing as Black people we realized that we had not achieved our goal,” said Delxino. “It wasn’t just about making money; it was about freeing our people. We really thought, working at that company, that we were doing that. But only after looking up, some 12 years later did we realize that, for every million we made, we made (the company) $100 million.”
Second, it’s not just about now much money you earn, but about how you spend your money once you earn it.
“We focused on getting our people to earn, earn, earn. We thought that’s all the problem was brother. But after nearly a billion dollars in sales over that period, we looked up and said, ‘what have we accomplished’? We helped to make many of our people wealthy, we helped to create Black millionaires, we helped to bring revenues, huge revenues into the Black community, but most of our people took the money as quickly as they earned it, they took the money out the Black community, patronizing the Korean hair care store, Chinese food restaurant, the Middle Eastern community store, and Jewish bank and as wonderful as those businesses are, we were driving right past the Black bank, Black restaurant, and etc,” he said.
The couple now has a wealth of experiences to share. And instead of finding a nice quiet place to retire, they are focused on economic development in the Black community.
Based in Atlanta, where they have built a multi-million dollar facility, they have travelled throughout the United States hosting Black Business seminars teaching Black businesses how to make sales, grow and prosper, promoting Black businesses and they launched the Black Business Network online community where they are generating huge excitement and sales for Black businesses.
This Buy Black Movement Launch is the latest phase of a movement that will show Black consumers how they can benefit by buying Black and getting others to do so.
During the Chicago seminar, consumers will hear about the launch of TAG TEAM Marketing’s Buy Black Movement as well as presentations from powerful Black Business Network presenters, which include Chike Akua, a world-renowned African-centered historian; Dr. Anthony L. Gantt, a renowned author, speaker and 2012 Black Speaker Showcase Champion, and myself, Toure Muhammad who will provide exciting, unknown history about Black business in the city of Chicago.
This is a hardcore buy Black movement event which means there are two requirements to attend. First, one must be a free member of the Network. Join me on the network by signing up at www.blackbusinessnetwork.com/beansoup. Secondly, you must buy Black. Attendees must purchase any product from one of the Black-owned vendors at the event to get in, or purchase any product from the Buy Black Today online store in the month of August 2012. Details are online.
To listen to the interview with Toure Muhammad and Delxino Wilson de Briano, visit www.beansouptimes.com.