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« The Drinking Behaviors of HBCU Students | Main | Org Teams With Black Psychologists To Advance Emotional Emancipation Movement »

New Black-Owned Vegan Cosmetics Line 

 

My Delight Cosmetics just launched their all natural, vegan cosmetics line. My Delight Cosmetics offers a full line of products including foundations, lipsticks and mascara; each made from all natural ingredients.

 

The My Delight Cosmetics concept was developed when the company owner experienced an allergic reaction to chemicals found in the over-the-counter makeup products she had been using for years. Initially thinking that the reaction was a one-time occurrence, she tried another brand. The result was alarmingly; another allergic reaction.

 

To avoid future allergic reactions, she began to search for natural cosmetics options at popular retailers. To her avail, she was unable to find suitable, all natural options to replace her current product line. Upon the realization that she was among a growing population of women in search of natural cosmetics, she decided to satisfy the need by launching her own brand.

 

"We are really excited to bring to market all natural cosmetics. It is important that women can enhance their natural beauty without compromising their health," said Kim Jones, Product Development Manager for My Delight Cosmetics.

 

The foundation of the company's entire cosmetics line is to enhance the natural beauty women already possess, using natural products as their platform. The company doesn't hide behind ‘false' beauty presented by many competitors in their advertisements. My Delight Cosmetics proudly presents ‘real women' of ALL shapes, sizes, ages and skin tones modeling their cosmetic line online. The company's underlying goal is make the 'every' women more beautiful.

 

My Delight Cosmetics doesn't ignore the diversity of women's skin tones. "When we were choosing colors for our foundations, we were very mindful of all skin tones and we were also considerate of the various undertones as well", said Jones. As a result, the company's product line offers colors appealing to the full spectrum of women.
Women can browse online, using their convenient shopping options to check out once they have selected products. Customers won't have to register in order to complete a purchase and can choose from a variety of payment options, including credit cards or the convenience of Paypal.

 

To learn more about My Delight Cosmetics, and to take advantage of their FREE lip moisturizer offer, visit www.mydelightonline.com/promotions. 

 

 

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Reader Comments (1)

This was a great idea, So many people do have allergic reactions to products now because of what goes in to our high street products and have trouble finding natural products to replace them with. I think your products will make life a lot easier for some people. Well done

February 2, 2012 | Unregistered CommenterSharon

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