After the success of her co-authored first book with the late Herb Kemp, What's Black About It? Pepper Miller became widely sought-after by marketers for her insights on reaching African-American consumers. Now, nearly seven years later, the respected consumer researcher is giving the industry more to think about in her newest title, Black (Still) Matters in Marketing: Why Increasing Your Cultural IQ is Critical to Your Company and Your Brand. Here, she talks with Toure Muhammad on Bean Soup Radio
Also, we talk about cash mob a Black business
Toure Muhammad talks Ilesa Duncan, director of The Continuum and Vunzai T. Yeazel, a woman from Zimbabwe who will talk about how this play hits home for her.